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TV Still Dominates Media Consumption

Nielsen has shared results of its "State of the Media" research. Not that this fact is surprising, but television is still the most preferred gateway for media consumption.



In the last quarter of '08, the average household watched over 151 hours of TV in a month. Internet users logged on for 27 viewing hours a month, and mobile subscribers registered four hours of video and three hours of Internet a month. Other highlights of the research as presented by Nielsen include:

- Despite 3 in 10 households owning a DVR, live TV continues to be the favorite way to watch TV.



- 54 percent of U.S. households have one or two TVs.



- Hispanic households are more than twice as likely as other groups to download movies.



- Fully 91 percent of households have Internet access, with 57 percent having high-speed connections.



- Viewers can be clustered into eight discrete segments based on gender, age, media consumption levels, ethnicity and social outlook.

Nielsen's President of Global Media Client Services Dave Thomas says, "Media has become a digital funhouse: phones deliver TV programming. Computers enable phone calls. Televisions serve as gaming arcades. Consumers access video wherever and whenever they can. But the fact remains that TV still dominates."

Nielsen's findings echo a study from McPheters & Company finding that TV ads and even magazine ads are proving more effective than online advertising. This information is a wake-up call to get online advertisers to take advantage of tactics that inspire grater engagement from consumers.

AdSense Video Units Get The Axe

Here's a bit of bad news for anyone using AdSense video units: there simply aren't enough of you, and as a result, Google plans to stop pursuing the monetization option. The company's left individuals about one month to land on another strategy.

Yes, starting today, publishers can no longer sign up for a combination of embedded YouTube videos and text ads, and at the end of April, all of the existing stuff will revert to a series of standard clip players.

A post on the Inside AdSense blog explained, "After reviewing our AdSense video units feature . . . we've found that it hasn't had the impact we had hoped for. As a result, we've decided to retire this feature at the end of April so we can focus our resources on other opportunities to help publishers earn from their sites."

Which is fair enough from a couple of angles - Google's under no obligation to pursue this particular approach to advertising. Also, it's not as if the search giant doesn't offer plenty of alternatives.

The news is a little troubling in the face of yesterday's layoff announcement, though. If it looks like Google's backpedaling too much due to the recession, stockholders might lose confidence. A greater sense of unease could spread through the whole search and advertising industry, too.

The Inside AdSense post stated, "We appreciate your patience and understanding as we continue to develop our products."

Social Networking

Top Blogs' Favorite Platforms Identified

Whether a given blogger takes pride in being a weirdo or feels safer as part of a crowd, a new report will help him (or her) sort out exactly where he (or she) stands. Pingdom staffers took a close look at which platforms are most common among the most popular blogs.

WordPress grabbed first place with no problem, with 27 out of the top 100 blogs (as ranked by Technorati) using it. The platform's fans range from big corporations like the New York Times to individuals such as Chris Brogan.

Then came TypePad, with 16 followers, Blogsmith with 14, and Movable Type with 12. There are some pretty impressive names to be found on their sections of a user list, as well. (Think Wired properties, Autoblog, and Boing Boing, respectively.)

We'll skip down to Blogger next. It seems like a bit of a defeat for Google to find it in ninth place, being used by only three out of the top 100 blogs. Worse still: one of those three blogs is the Official Google Blog, landing the platform in "my mom thinks I'm handsome" territory.

Ah, well. Hats off to the Royal Pingdom crew for the research they did, and good luck with the transfer if you decide to choose a new blog platform for yourself or your company.

Michelangelo Volpi Joins Index Ventures as Partner - PR Newswire

Michelangelo Volpi Joins Index Ventures as Partner - PR Newswire
LONDON and GENEVA and JERSEY, July 6 /PRNewswire/ -- Index Ventures today announced that Mike Volpi, a renowned technology industry veteran, joined the firm as a partner. Volpi is based in the London office as part of the venture team where he will

Top Cybercrime Fighters Discuss Their Trade - PC Magazine
Symantec's workshop on cybercrime Friday brought together a panel of experts from the law enforcement side: Donna M. Peterson, unit chief of the FBI's Cyber Division, Matthew A. Parella, Assistant U.S. Attorney Chief for the Northern California CHIP

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YORK, Pa. (AdAge.com) -- Do you Twitter? Then you are more interested in sex than the average Facebook, MySpace or LinkedIn user. Like LinkedIn? You're more likely to watch soap operas. Favor MySpace? You're probably not into exercise. Photo: AP

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Google Blog Search Indexing Content Differently

Google Blog Search has undergone some changes in how it indexes content. Before, it indexed content from RSS feeds, but now it is going for full content from pages.

The new functionality of Google Blog Search is not without its bugs though. One user pointed out some problems in a Google Groups post about her name drawing results based on blogs having her in their blogrolls. This attracted a response from Jeremy Hylton of the Google Blog Search Team:

We have changed the way we index blog posts to include the full content of the page. We've had occasional complaints about the use of the feed content, particularly the problem with partial feeds that you mentioned. The indexing change has improved the results for a lot of queries, both because we have the full content of the page and because we extract links that are missing from the feeds. The downside of this change is that we see more results that match only the blogroll and other parts of the page that are common to all of a blog's posts.

We expected some problems from blogroll matches, but may have underestimated the impact on searches using the link: operator or where the query matches a blog or blogger's name. We do expect to fix the problem you're seeing. We'll use the full page content, but exclude the content that isn't really part of the post. I'm not sure if we'll be able to make the change before the end of the year, but we are working on it and are pretty confident that it can be solved.

Barry Schwartz mentions in a comment on Vanessa Fox's blog that he has been seeing these changes for about a month, so the changes have evidently been around for a while without attracting much attention.

Google Adding Geotagging To Blogger

Google's Blogger Has Addd A Feature To The New Post Editor In Blogger In Draft. Blogger In Draft Is A Special Version Of Blogger Where They Try Out New Features Before They Release Them To Everyone. Kind Of Like Google Labs. With Geotagging, You Can Add A Location To Your Each Of Your Blog Posts, Like With Time Stamps.

"When You Use Blogger In Draft, You'll See An Option Below The Post Editor To 'add Location'," Explains Elaine Filadelfo Of Google's Lat Long Blog Team. "If You Know The Exact Location, You Can Simply Enter The Address, City, Or Zip Code; If You're Blogging About The View From The Top Of A Mountain You Just Hiked Or Don't Have A Precise Location, You Can Browse The Map Or Turn On Satellite Mode And Put A Marker At The Right Spot (and The Reverse Geocoder Will Label The Location For You). The Geotag Will Appear Below Your Published Post As A Link, Which Will Open Up Google Maps. The Location Will Also Be Included In Your Blog's RSS And Atom Feeds Using GeoRSS."

There Are Some Known Issues With Geotagging That Brian At The Blogger In Draft Blog Was Kind Enough To Address:

- The Location Editor Is Hidden Behind The Text Field In The Edit HTML Tab. Please Switch To The Compose Tab To View And Edit Locations.

- A Geotag Cannot Be Removed From A Post Once It Has Been Saved. If You Need To Remove A Geotag, Please Copy Your Post Content Into A New Post And Delete The Geotagged Post.

- If You Have A Customized Template And You Don't See The "Location:" Byline, You May Need To Reset Your Blog's Widget Template. Do This By Going To The Layout > Edit HTML Tab In Your Dashboard, And Then Clicking Revert Widget Templates To Default Below The Main Text Field.

- Some Users Are Having Issues With The Blog Post Map Gadget. Brian Is Investigating.

To Learn More About The Geotagging Feature, I Suggest Reading Brian's Full Post. If You Are Interested In Finding Out More About Blogger In Draft Itself, This Page Should Sum It Up For You.

Google's CADIE Takes The Company Over

If You Use Google At All, You've Probably Noticed A Link On The Home Page Introducing CADIE. CADIE Is "the World's First 'artificial Intelligence' Tasked-array System." Learn More About It Here.

Obviously, This Is Google's Attempt At April Fool's Humor, But Boy Have They Put A Lot Into It. What Would At First Glance Appear To Be A Simple Joke Is Actually Quite An Elaborate One With Different Google Company Blogs Contributing, As Well As CADIE's Own Blog, And YouTube Channel. CADIE Has Even Taken Over Google On Twitter.



On Google Maps, You Can Learn About CATIE's Favorite Places:

According To Google Mobile, CADIE's Technology Has Even Helped Create Google Brain Search For Mobile, Which Helps Users Recall:



- The Name Of That Guy Across The Room

- Where You Put Your Car Key, And...

- Why You Started Dating This Woman In The First Place



It's Of Course Supported By The IPhone, Windows Mobile, And Blackberry.

CADIE Has A Thing For Pandas And Can Be Found Throughout The Google Universe. There Is No Telling Where Else CADIE Will Pop Up Throughout The Rest Of The Day.

Network Marketing MLM Home Business - How To Find The Right One For YouThese Days, Finding A Network Marketing MLM Home Business Is Not That Hard To Do. MLM Businesses Are A Dime A Dozen. In Fact, There Are Over Twenty MLM Businesses Just Waiting For You To Be A Part Of Their Company And Sell Their Products Or Services.

Business Opportunity

Google Adding Geotagging to Blogger

Google's Blogger has addd a feature to the new post editor in Blogger in Draft. Blogger in Draft is a special version of Blogger where they try out new features before they release them to everyone. Kind of like Google Labs. With geotagging, you can add a location to your each of your blog posts, like with time stamps.

"When you use Blogger in draft, you'll see an option below the post editor to 'add location'," explains Elaine Filadelfo of Google's Lat Long Blog Team. "If you know the exact location, you can simply enter the address, city, or zip code; if you're blogging about the view from the top of a mountain you just hiked or don't have a precise location, you can browse the map or turn on satellite mode and put a marker at the right spot (and the reverse geocoder will label the location for you). The geotag will appear below your published post as a link, which will open up Google Maps. The location will also be included in your blog's RSS and Atom feeds using GeoRSS."

There are some known issues with geotagging that Brian at the Blogger in Draft blog was kind enough to address:

- The location editor is hidden behind the text field in the Edit HTML tab. Please switch to the Compose tab to view and edit locations.

- A geotag cannot be removed from a post once it has been saved. If you need to remove a geotag, please copy your post content into a new post and delete the geotagged post.

- If you have a customized template and you don't see the "Location:" byline, you may need to reset your blog's widget template. Do this by going to the Layout > Edit HTML tab in your dashboard, and then clicking Revert widget templates to default below the main text field.

- Some users are having issues with the blog post map gadget. Brian is investigating.

To learn more about the geotagging feature, I suggest reading Brian's full post. If you are interested in finding out more about Blogger in Draft itself, this page should sum it up for you.

Google's CADIE Takes the Company Over

If you use Google at all, you've probably noticed a link on the home page introducing CADIE. CADIE is "the world's first 'artificial intelligence' tasked-array system." Learn more about it here.

Obviously, this is Google's attempt at April Fool's humor, but boy have they put a lot into it. What would at first glance appear to be a simple joke is actually quite an elaborate one with different Google company blogs contributing, as well as CADIE's own blog, and YouTube channel. CADIE has even taken over Google on Twitter.



On Google Maps, you can learn about CATIE's favorite places:

According to Google Mobile, CADIE's technology has even helped create Google Brain Search for mobile, which helps users recall:



- the name of that guy across the room

- where you put your car key, and...

- why you started dating this woman in the first place



It's of course supported by the iPhone, Windows Mobile, and Blackberry.

CADIE has a thing for pandas and can be found throughout the Google universe. There is no telling where else CADIE will pop up throughout the rest of the day.

Network Marketing MLM Home Business - How to Find the Right One For YouThese days, finding a Network Marketing MLM Home Business is not that hard to do. MLM businesses are a dime a dozen. In fact, there are over twenty MLM businesses just waiting for you to be a part of their company and sell their products or services.

Internet braces itself for Michael Jackson's funeral - Brand Republic

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Mullenweg Indicates Over 30 Percent Of Blogs Are Spam

If You're Willing To Trust Matt Mullenweg, And Believe WordPress Is Fairly Representative Of Blog Platforms Everywhere, Then Have We Got A Statistic For You: It Seems That At Least 30 Percent Of All Blogs May Be Spam.

Matt Mullenweg - Developer Of Wordpress

During An Appearance At The Future Of Web Apps Conference, Mullenweg Stated That WordPress Powers 2,523,000 Blogs. Also, As Caroline McCarthy Wrote, "WordPress Has Deleted More Than 800,000 'splogs,' Or Spam Blogs."

Divide The Second Number By The First, Multiply By 100, And You Get 31.7 Percent. Almost One-third, If You Round Up, Or Three Out Of Ten, If You'd Prefer To Round Down. That's High, And That's Ignoring McCarthy's "more Than" And The Possibility That WordPress Missed Some Splogs.

Still, Dan Frommer, Who Inspired This Little Analysis, Pointed Out That Things Could Be Worse. "Anti-spam Software Firm Commtouch Says 96% Of Global Emails Are Junk," He Wrote.

Let's Just Hope Blog Spammers Don't Take The Comparison As A Challenge.

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Mullenweg Indicates Over 30 Percent Of Blogs Are Spam

If you're willing to trust Matt Mullenweg, and believe WordPress is fairly representative of blog platforms everywhere, then have we got a statistic for you: it seems that at least 30 percent of all blogs may be spam.

Matt Mullenweg - Developer Of Wordpress

During an appearance at the Future of Web Apps conference, Mullenweg stated that WordPress powers 2,523,000 blogs. Also, as Caroline McCarthy wrote, "WordPress has deleted more than 800,000 'splogs,' or spam blogs."

Divide the second number by the first, multiply by 100, and you get 31.7 percent. Almost one-third, if you round up, or three out of ten, if you'd prefer to round down. That's high, and that's ignoring McCarthy's "more than" and the possibility that WordPress missed some splogs.

Still, Dan Frommer, who inspired this little analysis, pointed out that things could be worse. "Anti-spam software firm Commtouch says 96% of global emails are junk," he wrote.

Let's just hope blog spammers don't take the comparison as a challenge.

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